Member Event - Email marketing essentials to grow your small business

Studies  show that email is still the most effective tool that small business  owners have in their marketing toolbox. Done right it can really boost  your sales and have a positive impact on your brand.

In this email marketing workshop you will learn how to get started with email marketing. Key takeaways include how to:
 

• Plan, implement and manage effective email marketing campaigns 
• Evaluate which marketing tools are right for you 
• Get set up with email marketing 
• Understand effective email marketing design 
• Craft great subject lines and content that recipients take action on 
• Build, segment and grow your contact lists 
• Decide when to send your communications 
• Test and measure your success 

This  class is for entrepreneurs and small business owners who want to use  email marketing and positively impact their bottom line.

No advanced knowledge is required but some familiarity with email is beneficial.