2025 WORKSHOP Leaders

Kelly Sinclair

Kelly Sinclair is a visibility strategist and marketing expert dedicated to helping entrepreneurs get seen and grow their businesses in a way that aligns with their values. As the host of Entrepreneur School, a top 5% globally ranked podcast, she shares strategies, expert insights and real stories to empower business owners.

With a background in PR and brand strategy, Kelly specializes in making marketing feel easy, authentic and effective. She is passionate about helping entrepreneurs build visibility habits that create long-term growth—without relying on social media. Her approach is rooted in connection, collaboration and consistency, making her a go-to expert for value-aligned visibility strategies.

A local business advocate born and raised in Cochrane, AB, Kelly believes in the power of small businesses to drive economic and community growth. She has been featured on numerous podcasts and stages, sharing her expertise on branding, visibility and marketing. When she’s not helping businesses thrive, you can find her managing the athletic calendars of her busy kids, drinking a flat white or a glass of pinot noir and championing a world where small businesses are the first choice, not the last resort.

Suzy Rounce

Suzy Rounce is a visual communicator and the co-founder of Switchback Creative, a boutique digital design agency she proudly runs alongside her husband, Trevor, a full-stack web developer. With over 22 years of experience in the design industry, Suzy is passionate about storytelling as the essential foundation for any company’s marketing. She believes that compelling stories are the key to creating meaningful connections and engaging customer experiences.
For the past 11 years, Switchback has helped more than 300 businesses connect with people’s hearts and minds through thoughtful design experiences. Their work has earned them the Airdrie Business of the Year Award and several finalist spots in other categories. Together with the Switchback team, Suzy crafts impactful design experiences—through web, branding, and advertising—that inspire not just customers but create raving fans.

They collaborate with visionary entrepreneurs who believe so deeply in their mission that they’ll do whatever it takes to share it with the world and connect with the people they can serve best. They love what they do—and they’re masters at connecting the dots to make your brand unforgettable.

Melissa Martin

Melissa is a Strategic Edge Facilitator and Business Advisor.

Melissa founded Wean Green in 2009 while on maternity leave. Inspired by the need for an eco-friendly storage solution for her homemade baby food and toddler snacks, she identified a gap in the market. Armed with her Mr. Sketch markers, she sketched out a business plan centered on infinitely recyclable glass containers—a concept that has stood the test of time through a decade of challenges and growth. Now, instead of cooking up her business strategy in her kitchen she is executing an international brand that manufactures in South Korea and is distributed on most continents.

Melissa has actively contributed to numerous organizations, including the Children’s Wish Foundation, Alberta Women Entrepreneurs, 10,000 Kids Charity, SDSU, SAIT, and the Alberta Children’s Hospital. She has also served as a mentor for companies at District Ventures, an accelerator program founded by Arlene Dickinson, one of Canada’s leading entrepreneurs. Additionally, Melissa has been a dedicated board member of Believe in the Gold charity, where she played a key role as chair of their annual gala.

Today through her company, Melissa's enthusiasm is focused on eliminating single use plastic that is often found in lunches at school and work. She works with organizations around the world to help advocate for the curtailment of plastic waste and encourage consumers to purchase sustainable products.

Pamela Morgan

Born and raised in Alberta, Pamela is proud of her rural roots and her ability to “wear spurs in the boardroom”. Taking her 30+ years of executive business experience and her down to earth “we are better together” attitude, Pamela founded Key Instincts, a multi-dimensional, value-heavy Human Resources firm based in her hometown.

Pamela continues to support entrepreneurs throughout Alberta in a multitude of faucets, from people and culture to business coaching and strategies. A strong and engaging facilitator, it is guaranteed she will have your full participation in her workshops and seminars.

People are Pamela’s passion, so it’s no surprise it doesn’t stop at supporting entrepreneurs. Pamela is the founder of Baby it’s Cold outside a non- profit charity that focuses on offering a hand up to vulnerable citizens throughout Alberta. Additionally, in 2021, Pamela founded the HeadStrong program, an initiative to provide mental health supports and resources to entrepreneurs in southern Alberta.

In addition to serving the Foothills community through business and charity, it became a natural progression in Pamela’s mandate of community, communication and collaboration, taking on the role of President of the Okotoks Business Association which supported her role as a key stakeholder in the Okotoks Entrepreneurial Ecosystem. These measurable steps allowed for her to confidently sit as a director on the board of the Okotoks Chamber of Commerce, with the sole intention of adding value, competency and a Chamber member’s perspective.

Pamela is a recipient of the Queen’s Diamond Jubilee Medal.

Romona Kossowan

An authentic, insightful catalyst for change, Ramona Kossowan walks her talk. Having taken charge of her own life at a point where she felt directionless and disempowered, she intentionally transformed herself, moving from a place of unfulfillment, exhaustion, and self-sabotage to become the strong, centered, confident leader she is today, now thriving in her rewarding role as the founder of Ramona K Coaching. 

Extremely passionate about making that same profound difference for her clients, Ramona employs her talents and training as a personal empowerment coach and Gentle Trauma Release Practitioner to guide women to reconnect with their own innate wisdom and reaffirm their true essence. Thus, they have the means to heal any debilitating feelings of inadequacy and unworthiness that are holding them back from the vibrant, exciting, limitless life they deserve. 
Initially, Ramona’s own journey of self-actualization began with an interest in herbal wellness remedies, quickly blossoming into her career as a certified fitness instructor. Proudly watching her clients experience the inherent power of physical movement not for the sole purpose of losing weight but for the self-celebration of reveling in the strength and agility of their own bodies, Ramona instinctively realized there was still more she wanted to contribute to effectively facilitating their ultimate transformation. 

Taking steps to certify as an empowerment coach and, subsequently, coming to understand the elegant and nuanced process of Gentle Trauma Release, this committed professional knew she had found the missing piece. Finally, she had the key to resolving deep-seated painful issues and revitalizing not just her clients’ hopes and dreams but her own as well.

Whether the symptoms manifest as blocks affecting positive body image, personal self-care, relationships, or career, courageously stepping up to collaborate with Ramona and working to change your story will irrevocably change your life. Attain the results you deserve. Emerge from past limitations and become the joyful, successful, and powerful woman you were meant to be! 

Ramona Kossowan - dedicated to helping generations of women finally heal the effects of generations of pain.

Stacey Foley

Stacey Foley is on a mission to help women recognize their worth, break through limitations, and step into their most powerful, unstoppable selves. A passionate Keynote Speaker, ICF Certified Women’s Empowerment Coach, Writer and Advocate for Self-worth, Stacey is dedicated to helping women rewrite their narratives and reclaim their power. After battling a 15-year opioid addiction and surviving a near-fatal overdose, she stands as living proof that no matter where you’ve been or what you’ve endured, you have the power to rise. Through her inspirational keynote, The 3% Club: How to Defy the Odds and Rewrite Your Story, Stacey has impacted thousands of women worldwide, empowering them to break free from self doubt, embrace their worth, and create the lives they were made for. Whether she’s speaking at women’s conferences, high schools, or leading intimate workshops, her message remains the same: when you know your worth – you become unstoppable. You just have to decide - are you going to be part of the 97% who settle, or the 3% who rise?