KEYNOTE Speaker

Don Bell co-founded WestJet in 1996 and played a key role in quickly growing it to become Canada’s second largest airline. Don’s vision, ideas and leadership were instrumental in creating a powerful company culture based on employee engagement and empowerment. Don served many roles in WestJet including Co-Chief Operating Officer, EVP of Customer Service and as a Boeing 737 Captain. Prior to WestJet, Don spent 18 years as President and owner of a Calgary-based company that developed, installed, and supported specialized software systems for enterprises. Don is now partner in a very successful property development business in BC, a Helicopter business in Alberta, and has sat on the boards of multiple successful organizations from Public companies to non-profits. Don has his ICD.D designation and lives in Alberta. Don has a beautiful wife and four great children, stays busy with many business interests, loves to ski in the winter and cycle in the summer, and is still an active aviator both fixed and rotary.

Fireside Chat with Don Bell: A Masterclass in Business Leadership and Culture
Join us for an exclusive fireside chat with Don Bell, a visionary entrepreneur and one of the founding minds behind WestJet Airlines. Don’s incredible journey from co-founding a start-up airline to building it into a powerhouse in just a decade is a story of raw innovation, bold decision-making, and relentless focus on people and culture.
In this intimate and engaging session, Don will share his insights into:

• The Power of Culture: Learn how to cultivate a workplace culture rooted in strong values, mutual respect, and a shared vision to drive unparalleled success.
• Innovation at its Core: Discover the strategies and mindset that fueled WestJet’s business model, redefining the Canadian airline industry.
• Investing in People: Understand the art of empowering teams, building loyalty, and fostering an environment where employees feel valued and inspired.

This is more than just a conversation—it’s an opportunity to learn from one of Canada’s most successful entrepreneurs. Whether you're a seasoned leader, aspiring entrepreneur, or curious professional, Don’s story will leave you inspired and equipped with actionable takeaways to implement in your own business journey.

 

 WORKSHOP Leaders

Your choice of three workshops to attend!

Workshop 1 (everyone):


Workshop 2 Options:
 

A		B
	OR

Workshop 3 Options:
 

A		B
	OR

FOOD

Refreshments, treats, and lunch will be provided for attendees.
 

 
ATTENDEE Swag Bag