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2025 WOMEN IN BUSINESS CONFERENCE
ABOUT RWIB
The Airdrie Regional and Crossfield Chambers of Commerce are proud to host the upcoming 2025 Women in Business conference presented by ATB Wealth to our communities and beyond!
The Women in Business Conference is created for entrepreneurial women who are passionate about developing and growing vibrant, sustainable businesses.
This year's theme is Power of Me. Our format includes informative workshops from business experts, a dynamic & inspiring keynote presentation by Stacey Foley - Motivational Speaker, Coach & Writer, special guest activities, networking, exhibitor tables, and more!
The WIB Conference has a proven track record of bringing women together to provide them with the tools, strategies and connections for their evolving businesses and lives.
See the 2024 Photo Gallery here.
KEYNOTE Speaker
STACEY FOLEY
Keynote SpeakerThe 3% Club: How to Defy the Odds & Rewrite Your Story Every woman has dreams big, bold, life-changing dreams. But too often, they trade their dreams for approval, their confidence for comparison, and their voice for the comfort of blending in. They
shrink themselves to fit expectations, silencing the fire inside them in exchange for acceptance.
In this inspirational and transformative keynote, Stacey Foley challenges women to break free from the pressure to conform and step into the 3%?the rare few who dare to dream bigger, lead with courage, and own their worth unapologetically.
The 3% Club is more than just a keynote; it's a wake-up call, a movement, and an invitation to step into the life you were meant to live. Through her powerful story of resilience, Stacey equips women with the mindset shifts, strategies, and confidence they need to break barriers, defy expectations, and create a life that feels deeply aligned with who they truly are.
This is a call to rise to reject the status quo, embrace your authenticity, and take up space in a world that often tells women to play small. Because the women who change the world aren't the ones who follow the crowd; they're the ones who dare to believe they are already enough and then have the courage to act like it.1. You Were Born to Stand Out: Women will realize that they don't have to fit into someone else's version of perfect to be worthy. Their uniqueness is their superpower, and owning it is the first step to creating an extraordinary life.
2. Your Worth Isn't Measured by Likes, Followers, or Approval: They'll discover that true self-worth isn't tied to external validation but comes from within - constant, unshakeable, and entirely their own.
3. You Have the Power to Choose the 3% Life: Being part of the 3% isn't about being the smartest, the most talented, or the most successful it's about courage, resilience, and the decision to live boldly, authentically, and with purpose.
4. Resilience is Your Secret Weapon: Life will bring challenges, but women will leave with the mindset and tools to rise after failure, push through self-doubt, and use setbacks as setups for comebacks.
5. You Can Lead, Impact, and Inspire - Right Now: They don't have to wait for someday? to make a difference. By stepping into their worth today, they can become leaders, entrepreneurs, and women they dream of becoming - proving that the 3% are the ones who change the world.
WORKSHOPS
Your choice of two workshops to attend! One from each option below.
Workshop 1 (All attendees):Kelly SinclairHow to Use AI Strategically to Stand Out, Gain More Visibility & Grow Your Own Business
Visibility is the key to growing your business, but many entrepreneurs hold themselves back because they don't feel confident in how to show up as a thought leader. They get stuck overthinking what to say, how to position themselves, or how to actually implement visibility opportunities.
AI can remove these barriers by helping you quickly create the materials you need whether it's preparing for a podcast, writing promotional copy, or drafting pitches so you can say YES to more opportunities without the overwhelm.
AI isn't here to replace you it's here to help you show up more confidently, maximize visibility opportunities and create momentum. But to make it work for your business, you need the right system (and a few smart tricks!).
The secret to AI-powered visibility? It's NOT about handing over your content to a robot it's about using AI strategically to amplify your voice, expand your reach, and free up time for the visibility activities that actually grow your business.
And you can do it in a way that feels authentic and aligned with your brandTakeaways
1. How to use AI to simplify visibility (without losing authenticity).
2. The #1 tool that makes AI-generated content actually sound like YOU.
3. How to build momentum and consistently land more opportunities without relying on social media.
4. AI-powered shortcuts that help you get 5x the exposure from every visibility opportunity.
Workshop 2 Options:
Melissa MartinWorkshop 2 (Option A):
Strategic Power Hour is interactive seminar is designed for women entrepreneurs and professionals looking to build a strong strategic foundation for business growth. Drawing from the Strategic Edge program, this session will provide actionable insights on long-term vision, market positioning, financial acumen, and leadership?all key components to gaining a competitive advantage in today's business world.
OR
Ramona KossowanWorkshop 2 (Option B):
The Parts We Play: Why You Sabotage, Overdo, or Shrink
(Even When You Know Better)Meet your dominant inner archetype -Mother, Daughter, or Woman and shift how you lead, relate, and care for yourself.
Ever find yourself over-explaining, people-pleasing, procrastinating—or going all in until you burn out—and then thinking, “Why am I doing this again?”
In this unfiltered, refreshingly honest workshop, you’ll uncover your dominant inner archetypes (like the Over-Responsible Mother or the People-Pleasing Daughter) that take the wheel when things feel hard or high-stakes—and how they might be quietly sabotaging your business, relationships, or personal wellbeing.
You’ll identify your dominant archetype, understand what she’s trying to protect you from, and learn how to shift into your embodied, resourceful self—the version of you who leads with clarity, calm, and confidence across all areas of life.
This isn’t surface-level mindset fluff. It’s a deep, compassionate reset that will help you understand why you do what you do—and what’s truly possible when you stop running the old survival scripts.
Workshop 3 Options:Suzy RounceWorkshop 3 (Option A):
All about making people actIn this workshop, we'll explore how to turn your customers into loyal, raving fans. When people feel a genuine connection to your brand, they're more likely to buy from you and spread the word. This creates a ripple effect, helping you grow a profitable business by solving their problems and making them feel part of something bigger than themselves. This is true in good times and tough times.
In this session, we'll guide you through practical strategies to inspire action, build stronger customer relationships, and craft messages that truly resonate. By the end, you'll leave with a hands-on worksheet to apply these insights directly to your business and start creating real impact right away. Let's get started on the journey to turning customers into lifelong supporters who not only buy from you but help you build momentum and amplify your success!
OR
Pamela Morgan
Workshop 3 (Option B):
Power & Grace - Entrepreneurship & WomanhoodFemale empowerment is about embracing strength, resilience, and grace in both business and life. As entrepreneurs, women are not just building businesses; they are reshaping industries, redefining leadership, and creating impact through innovation and collaboration. True power lies not in competing, but in uplifting others—fostering a culture where success is collective and leadership is rooted in authenticity, wisdom, and grace over exhaustion. The foundation of the feminine is not in force but in flow, where strength comes from intuition, adaptability, and the ability to lead with both courage and compassion.
Key Takeaways from the Workshop
1. The Feminine Strength in Leadership
• Understand how grace, intuition, and emotional intelligence are powerful leadership tools.
• Learn to cultivate resilience without burnout, focusing on sustainable success rather than relentless struggle.
2. Collaboration Over Competition
• Shift from a scarcity mindset to one of abundance, where supporting others strengthens your own success.
• Explore ways to create meaningful partnerships that amplify impact rather than isolate effort.
SPECIAL Guests
Special Guests Include:- Vanessa Klassen of Crossfield Spin & Yoga will lead us in guided meditation.
VISIONARY Connections Where Goals Meet Growth
Icebreaker & Intention Setting - Pair up and share a big dream or what success looks like to you.
Vision Board Collaboration & Sharing - As you work on your VISION BOARD, discuss what excited you about your vision, what challenges you have to overcome, resources you can share.
Gallery Walk & Networking - Take a moment to explore the completed vision boards and connect with new people along the way.
FOOD
Refreshments, treats, and lunch will be provided for attendees.
ATTENDEE Swag Bag
All Rural Women in Business Conference registrants will receive an attendee gift bag.
Are you a business that would like to contribute to the gift bag?
If yes, this is a great way to market your business! We require up to 200 items (valued over $5 each) to be included in the bag. The 200 items need to be received by Friday, May 17.
Email info@crossfieldchamber.ca for further information.
BUSINESS Exhibitor
Become a Rural Women in Business Exhibitor
Exhibitor tables cost an additional $100. If this opportunity interests you, please select this "add on" when completing your online registration for the conference. There are a maximum of 15 exhibitor tables for this event which are sold on a first come, first serve basis.
Exhibitor table requirements:
1. Provide your own linen for the exhibitor table. Exhibitor tables are 60x30
2. Have your booth set up no later than 7:45 am (you can arrive for set up as early as 7:00 am)
3. Have someone at your booth before the conference begins and throughout the day (during all breaks/lunch)
4. Provide a door prize (to be drawn at the event)
CONFERENCE Sponsor
Interested in sponsoring this event? Click the button below for more information.
THANK YOU Sponsors
PRESENTING
MEDIA EMPOWERMENT PRINTING Air 106.1 FM / Discover Airdrie
ION Outdoor Advertising
McKee Homes Ltd.
RESILIENCE
Airdrie Economic Development
Thank you to all our swag bag and prize donors!
Date and Time
Wednesday May 21, 2025
8:00 AM - 4:30 PM MDTCONFERENCE Agenda
7:00 am Exhibitors & Workshop Leaders arrival time
8:00 am Exhibitor Tradeshow/Breakfast
9:00 am Opening Remarks
9:30 am Workshop A
10:30 am Break
10:45 am Workshop B
11:30 am Activity - Special Guest
11:45 am Lunch
12:45 pm Visionary Connections
1:15 pm Workshop C
2:00 pm Activity - Special Guest
2:15 pm Exhibitor Intros / Door Prize Giveaway
2:45 pm Message from our Presenting Sponsor
3:00 pm Keynote Presentation
4:00 pm Closing Remarks
4:30 pm Doors ClosedLocation
Fees/Admission
FEES/Admission
Early Bird Rates
April 7, 2025 - April 30, 2025
Chamber Members: $99.00
Future Members: $119.00
Regular Rates
May 1, 2025 - May 16, 2025
Chamber Members: $119.00
Future Members: $139.00
Please note: If you have any dietary restrictions, please mention them in the "Comment" section at the time of registration.
Registration Deadline: Friday, May 16 @ 3:00 pm
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